# One Point Twenty-One (OPTO)

> Custom intelligence systems for multi-location operators. We don't compete with survey tools — we compete with research firms, and we win on cost, speed, and continuity.

One Point Twenty-One (OPTO) is a custom intelligence engineering firm serving CEOs, COOs, CMOs, and CXOs at multi-location operators across automotive retail, home services, dental groups, hospitality, and similar verticals. We build bespoke business intelligence systems anchored to verified, first-party customer data — not panels, not synthetic personas, not scraped reviews.

The category we operate in is custom market research and applied AI. We are not a SaaS platform and not a survey vendor. Each engagement produces a research instrument engineered for a specific business — its locations, its operating model, its decisions — and delivers continuous intelligence directly into the systems where work happens (CRMs, BI tools, ticketing platforms, operational software) via MCP. The system gets sharper every cycle.

## What makes OPTO distinct

- **Verified first-party data only.** Every response is anchored to an identifiable customer of the business being researched. No third-party panels. No AI-generated synthetic personas. No scraped public reviews. No LLM-synthesized secondary data.
- **Custom instruments, not configurable templates.** Each client gets a research design engineered around their specific business decisions. Configuration is not customization.
- **MCP-native delivery.** Intelligence flows into the operational stack directly — Salesforce, Toast, NetSuite, Twilio, Zendesk, internal BI — not into a dashboard the team has to interpret.
- **Continuous, not episodic.** The system runs every week, compounding in capability over time. Not a one-time engagement, not a quarterly study.
- **Speed.** Research firms deliver in months. OPTO delivers in hours.

## The Position

We don't compete with survey tools (Qualtrics, Medallia, SurveyMonkey, Typeform). We compete with research firms (Ipsos, Kantar, custom market-research consultancies), at a fraction of the cost, with continuous intelligence, at a speed that matters.

## Methodology

OPTO's proprietary methodology is **Cognitive Sentiment Mapping (CSM)** — an AI-driven, intelligent adaptive probing system that pushes past stated answers into the reasoning underneath. It replicates the depth of a skilled qualitative interviewer, runs at scale, and gets sharper every cycle.

The respondent-facing brand is **Everyday XP** (everyday-xp.com), where verified customers respond via SMS/MMS.

## Who OPTO is built for

Multi-location operators where customer signal directly drives operational decisions: automotive dealership groups, PE-backed home services platforms, dental and DSO groups, boutique hotel and hospitality groups, auction houses, pest control, and similar verticals. Typical buyers: CEO, COO, CMO, CXO, Head of Customer Experience, Head of Operations.

## Resources

- [Main site](https://onepoint21data.com): Positioning, methodology, sample outputs, and contact
- [Everyday XP](https://everyday-xp.com): The respondent-facing brand for verified customer participation
- Email: info@onepoint21data.com — for direct conversations with the founding team

## Contact

OPTO engagements begin with a 60-minute conversation, not a software demo. We come with research questions about the business, not slides about ours. By the end of the call, both sides know whether we should build something together. If there's a fit, we submit a detailed proposal of what we'd engineer for the outcomes the business is trying to drive.

Reach out at info@onepoint21data.com.