The OPTO Team.
One Point Twenty-One is a group of research methodologists, data collection experts and cutting edge technologists. We’re committed to developing innovative new research tools grounded in sound research practices.
What Clients Are Saying
“Before One Point Twenty-One, our customer data felt fragmented—insight was inconsistent, slow and questionable at times. Their solution gave us a unified, real-time view of customer sentiment and behavior. We’ve now operationalized this solution across brand, product, and experience teams, driving measurable improvements in customer satisfaction and retention. Honestly, it's amazing not having to worry about fraudulent data”
— CMO, Fortune 500 Retailer
“We lacked a reliable signal on customer experience across locations. One Point Twenty-One’s custom-trained application gave us just that—actionable feedback surfaced instantly across our network. We have tons of data, they made it speak to us. We go into meetings now equipped with information that can drive decisions, without relying on a handful of vendors to deliver insights.”
— CIO, Regional Automobile Dealership
“Our biggest challenge as of late has been data quality, or lack thereof. We had tried panels and third-party aggregators, but the inconsistency was paralyzing. One Point Twenty-One replaced that with reliable, methodologically sound feedback--packaged in a way that helped us understand customers' feedback on a large scale, instantly.”